- Written by Nicolas Vanhoucke
Steve welcomes acclaimed digital marketing expert Rand Fishkin in this no nonsense conversation not to be skipped by business owners and entrepreneurs. Here’s your chance to join an informative and laid back conversation with two esteemed industry pioneers. Steve and Rand each bring a unique digital marketing angle to the virtual table. They’ll challenge listeners to consider strategies that have historically worked, to venture beyond traditional techniques and to keep pace with today’s evolving marketplace.
Featured in this episode:
- Digital Marketing Tools & Tips from Industry Experts
- An Unmatched Entrepreneur Perspective From Two of the Best
- SparkToro Insider Info
In this special “shop talk” conversation, Steve Wiideman is joined by co-founder and CEO of SparkToro, Rand Fiskin, for a discussion about entrepreneurship and digital marketing. As the former co-founder and CEO of Moz, Rand is no stranger to entrepreneurship. In addition to his professional role, he is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
No matter what stage you’re at in the journey, Steve and Rand will simplify these broad ideas of entrepreneurship and digital marketing into an insightful conversation.
What is SparkToro?
Founded by Rand and Casey Henry, SparkToro serves as a tool that provides thorough audience research and intelligence that is accessible to everyone. While many digital marketing tools are created to service large tech companies, SparkToro is a practical option for smaller businesses that want access to high quality tools that will help them grow.
Small Fish in a Big Pond
During the interview, Rand shares his ideal business model for Sparktoro – keep the business small. Rather than getting caught up in becoming the next big tech giant, Rand embraces a small business structure that will allow him to focus on creating a great product while still turning a profit.
Even in a smaller business structure, it’s important to still give yourself flexibility by focusing on the things that you’re good at while outsourcing the things that you’re not so great at.
In an oversaturated market, it is okay to be a small fish in a big pond.
Is SEO Dead?
SEO is alive and well and this question never gets old! In the personal experience of Steve and Rand, SEO is not dead. It is in fact, alive and well. There are many goals and objectives within the realm of SEO, but the ultimate goal is to influence the information that Google provides.
To learn more about Rand Fishkin & Sparktoro, you can visit
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