- Written by Nicolas Vanhoucke
Various Varieties Of Affiliate Marketing
The advantages of affiliate marketing is more noticable today than in the past.
This is one of the main reason for the tremendous appeal of affiliate marketing programs amongst many thousands of internet marketers.
Most current web innovation has actually made it possible for the affiliate online marketers to get their stats and income figures the
moment they make an affiliate sale. It is now possible to utilize business like PayPal for payment and invoice processing.
This has highly curtailed the time that an affiliate online marketer needs to await his payments to be collected from the merchants.
Both the affiliates and the merchants have now realised that affiliate marketing works for both of them.
The merchants perceive affiliate marketing as an opportunity to advertise their products at a much lesser cost.
On the other hand, the affiliates see affiliate marketing as a straightforward method of earning profits online by doing something which
they like most, and that is web publishing.
Just as the popularity of affiliate marketing has entered into overdrive,
likewise the outlook of individuals has actually changed for the much better about affiliate marketing.
Affiliate marketing is no longer considered as a secondary method of marketing by the merchants,
or as an extra earnings source by an affiliate marketer. For affiliates and merchants alike,
affiliate marketing is now considered as a main source of profits and profits.
We now need to examine what kind of affiliate marketing will work best for anyone?
Exist any differences in affiliate marketing programs? Are the repayments from these programs the very same?
Which are those affiliate marketing programs that work better than the others?
There are in fact ranges of affiliate marketing, and the types will depend upon how you are going to classify them.
The main category of affiliate marketing programs falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).
1. Pay Per Click (PPC) – PPC is the most popular type of affiliate marketing for affiliates with little sites,
and probably the simplest way for them to make money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor
is described his website, that is whenever somebody clicks through the merchant’s banner or text advertisements. If the visitor he referred
does not buy anything from the merchant’s site, the affiliate gets paid a particular amount even. Nevertheless, common charges for PPC
affiliate programs are little, typically not going beyond a dollar for every single click.
2. Pay Per Performance (PPP) – PPP affiliate marketing is well liked among merchants and is likewise the most satisfying type for the affiliates.
In this type of affiliate program, the merchant pays the affiliate only when his referral converts into an action –
that is whenever the visitor he has referred in fact purchases something from the merchant’s site or when the visitor becomes a lead.
This implies that the merchant saves a lot on his own direct marketing efforts. On the other hand, this type of affiliate marketing becomes
economically most satisfying for the dedicated affiliate, for commissions in PPP affiliate marketing generally is available in the variety of
15% to 20% of the actual item sales. And, when it comes to e-products or e-goods, the affiliate commission can go as high as 70 – 75% of the price.
Pay-per-performance affiliate marketing can further be categorized into 2 types: pay-per-sales (PPS) and pay-per-lead (PPL). Both these are extremely popular.
a) Pay Per Sale (PPS) – In a pay-per-sale kind of affiliate marketing, the merchants pay the affiliate a particular fee whenever the visitor he has actually
described the merchant’s website actually buys something from the merchant’s site. Affiliates are frequently paid on commission basis, although other
merchants would opt to pay a repaired charge. However no matter what the basis of the cost is, it is generally higher than the cost paid to affiliates
in a pay-per-click affiliate program.
b) Pay Per Lead (PPL) – The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often utilized by insurance and
financing companies and other companies who depend on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid
whenever the visitor he referred to the merchant’s website fills an application form or any similar kind associated to the business of the company.
Payment for this kind of affiliate marketing is based on a repaired fee whose rates approximate that of the fixed cost in the PPS type. Usually,
the sales conversion rate is the highest in the case of PPL, because, the visitor is not required to buy anything but only complete a non-financial
transaction, like, filling up an application, signing up for a newsletter, and so on
. Aside from these three particular types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on
the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of
affiliate marketing that pays the affiliate each time the customer he has actually referred purchases something from the merchant’s website.
Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing
These kinds of affiliate marketing are based upon the various levels or tiers in the affiliate network by which payments are made.
A) Single Tier – In a single-tier affiliate marketing program, the affiliates are only paid based upon the direct sales or traffic he has described the merchant.
All the formerly mentioned affiliate marketing types (i.e. PPS, PPL, and PPC) fall under the single-tier classification.
B) Two Tier – In two-tier affiliate marketing programs, the affiliates are not only paid for the direct traffic or sales that he brings to the merchant’s website,
however likewise on every traffic or sales referred by other affiliates who joined as sub-affiliate of the above affiliate online marketer.
C) Multi Tier – Multi-tier affiliate marketing works the exact same method, although the affiliate gets extra commission for more number of levels of affiliates
in various tiers in the affiliate network.
D) Residual Income Affiliate Marketing – In this type, apart from the affiliate earning money for
Simply as the popularity of affiliate marketing has gone into overdrive, similarly the outlook of individuals has actually altered for the better about
affiliate marketing. Affiliate marketing is no longer thought about as a secondary approach of marketing by the merchants, or as an extra earnings source
by an affiliate online marketer. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his website,
that is whenever somebody clicks through the merchant’s banner or text advertisements. On the other hand, this type of affiliate marketing ends up being
financially most rewarding for the devoted affiliate, for commissions in PPP affiliate marketing generally comes in the variety of 15% to 20% of the real
product sales. Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist.