- Written by Nicolas Vanhoucke
Sure, you can create an account and start sharing every last profundity that pops into your brain but a social media strategy that does not make sense will not ring the cash register.
In comes Andrew Williams. He is the Global Digital Marketing Manager at HyperX, where he leads the global digital marketing strategy, which includes search marketing (SEO/SEM) and YouTube advertising, for Kingston and HyperX. He developed a central solution to run search and performance media centrally to build awareness, consideration, and purchase of products in local and international markets.
This content was originally published here.